Food delivery is forcing restaurants to change

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Digital Dining: How food delivery is forcing restaurants to change

Food delivery apps have been a catalyst for change throughout the restaurant industry. What started as a response to the demand for convenience and variety has now changed the supply chain from marketing, to preparation, to restaurant layout and design.

In the past few years, the nightly dinner routine has changed drastically. With family favourites just a tap away, an increasing number of diners are opting to skip the dirty dishes and just order in. In the US, 3 out of 5 millenials report using delivery applications, and that number is growing across demographics. Similar statistics are probably true for Australia.

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Digital Dining: How food delivery is forcing restaurants to change Original story on wamda.com; Image from Guzman Y Gomez


3 Steps to Building Your Restaurant's Digital Marketing Strategy Original story on netsuiteblogs.com; Posted by Brady Thomason, NetSuite Solution Manager, Restaurant & Hospitality

3 Steps to Building Your Restaurant's Digital Marketing Strategy

If you're like most restaurant managers, you got into the restaurant industry because you enjoy building teams and delivering great guest experiences -- not because you're a digital marketing expert.

In today's competitive restaurant environment, digital marketing is a basic job requirement. Every little bit you can do to promote your restaurant and get new guests in the door matters. That means you need to consider how your restaurant can engage guests through email, social media, search and more.

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Restaurant Marketing Strategies That You Should Be Following In 2019

Running a restaurant isn't an easy thing to do as it brings a lot of responsibilities and you have to be up to date with the latest trends all the time. And if you want your restaurant to be a highly successful one, you will need to invest in marketing strategies.

Most conservative restaurants are of the opinion that the best marketing is person to person marketing that will lead your restaurant to a great reputation and ultimate success. In the restaurant business, that's having no free table for reservations for at least 2 weeks.

They are right about one thing.

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Restaurant Marketing Strategies That You Should Be Following In 2019 Original story on thefrisky.com


The Restaurant Marketing Plan That Has Generated $334,174,807+ Original story on modernrestaurantmanagement.com

The Restaurant Marketing Plan That Has Generated $334,174,807+

We discover Shake Shack’s concrete secret to turning traditional restaurant marketing upside down, generating $334,174,807+ in revenue this year alone.

Let’s drill down into Shake Shack’s restaurant marketing plan to see what they did to get a 89,600 percent return on investment. Best of all, each strategy can be used by your restaurant to massively increase your own revenue.

It all comes down to their big marketing secret.

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