Online Delivery Orders Are Eating into Core Business at Restaurants

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Keep up-to-date with the latest in Catering Equipment & Restaurant Equipment, Food Trends & Business Tips from around the web.

Online Delivery Orders Are Eating into Core Business at Restaurants

Here's Why It's a Problem

There's something to be said for convenience, but it always comes at a cost, doesn't it? This holds true for the growing food trend of consumers wanting the convenience of restaurant-quality meals delivered to their door. When it comes to restaurant delivery services - specifically online third-party providers such as Grubhub, Uber Eats and DoorDash - many restaurants are struggling to find the balance of increasing business without taking a hit to their bottom line. We look at the downside of delivery services, and how effective marketing can help restaurants secure their core business.

Restaurants Are Losing Profitable Sit-Down Business to Delivery Orders.

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Online Delivery Orders Are Eating into Core Business at Restaurants Original story on franchising.com


Your Guide to Building a Restaurant Marketing Plan Original story on fastcasual.com

Your Guide to Building a Restaurant Marketing Plan

Every dish starts with a recipe. Same goes for restaurant marketing.

There's no such thing as one size-fits all when it comes to marketing your business. Make a restaurant marketing plan that's as unique as your concept with Toast's free, customizable Restaurant Marketing Plan (.doc) and downloadable Calendar (.xls).

In this guide, you'll discover:

  • • Different marketing channels your restaurant should be exploring.
  • • How to conduct a marketing campaign.
  • • How to test different marketing strategies.
  • • What resources you can use in your planning.
  • • How to forecast your marketing budget.

Get the Guide ...


Three Restaurant Marketing Ideas To Increase Your Revenue

In every city, there are thousands of people searching Google for terms like "best restaurants near me". This equates to thousands of people you could convert into new customers.

And 50% of people who performed a search visited a local store as a result of that search within 24 hours. The best part about these searches is they're already looking for what you offer, a great restaurant experience, so it doesn't take much convincing to get them to choose you. But you do need to get their attention first, so they'll show up.

The question is, how do you get the people searching for restaurants near you to find you? There are over 90 factors that influence which restaurants are seen first in search results, but three, in particular, are easy to implement and have the greatest benefit.

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Three Restaurant Marketing Ideas To Increase Your Revenue Original story on forbes.com


The reusable coffee cup you never have to wash Original story on au.lifestyle.yahoo.com

The reusable coffee cup you never have to wash!

The War on Waste revolution has left many of us feeling that twinge of guilt every time we pick up a takeaway coffee cup – after all, we send around one billion of them to landfill in this country each year.

As such, reusable keep cups are steadily on the rise, and thanks to the new Lexus UX (which features one in their ads) we stumbled across a cup that you’ll never have to clean.

Huskee cups can be used both as keep cups, or regular dine-in mugs – give or take the lid – so cafes that stock them can dishwash your keep cup as if it were one of their dine-in mugs. Sounds simple, but it changes everything.

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